INTEGRATED CAMPAIGNS
AOL Media Network - Banner campaign and Marketing ad
Goal: To convey to Canadian online media buyers/marketing managers AOL Media Network's rare ability to target specific markets – and general ones.
Media: A banner ad and an ad for Marketing Magazine
Concept: Fishing! You can bait certain species – or trap many in a net. I thought of Dr. Seuss imagery to make it, fun and compelling!

Flash Banner
Marketing Magazine Ad
Brochure - My Organic Baby - 2007
Goal: To convey to health conscious mom’s that My Organic Baby is a rare organic babyfood offering — made by a mom for mom’s
Media: Brochure for end of grocery aisles
Concept: Homegrown – 1st person copy, a dialogue between moms. The owner was a concerned mom who developed the company so her baby and others would have better food choices. So we created a “rootsy” looking homespun brochure where she chats casually with other mom’s — in her own voice.

Brochure Outside
Brochure Inside
Ford Focus Launch 1999
Client: Ford Motor Company of Canada Ltd.
Media: Flare & Elle Magazine promotional insert and HTML email campaign
Results: Open rate of 78% on email campaign exceeded projections and Ford signed on for future promotions.

Flare/Elle magazine insert
HTML email campaign
Videoflicks.com Relaunch 1999
RSVP Award Winner
Retail Category 1999
Client: Videoflicks.com
Media: Media relations and online campaign.
Results: Successfully repositioned brand in competitive online marketplace resulting in increased sales and better brand recognition.

PR media teaser
Press kit
ProfitDriver Financial Management Software Launch 2003
Client: Markel Insurance Company of Canada
Media: Packaging, public relations, and direct marketing for launch of new financial software for trucking companies.
Results:

Early stats indicated faster adoption by Markel customers than any other past Markel product.

Packaging
Press release
Direct mail
DIRECT MAIL, BROCHURES & ADVERTISEMENTS
Direct Mail
August 2007
Promotional DM for John Hancock Financial services

All copy and headlines for new campaign promoting the value of retirement consolidation to John Hancock customers.
(Also worked on poster, postcard and html emails targeted to plan sponsors, based on the same concept).
AOL Direct Mail 2004 Tom's Place
Direct Mail 2004
Brochures (page samples)
ION Audio 2003 Zurich Life Development Program 2001
CRSTL Systems 2004 Synergy Engineering brochure 2006
Written by CopyBard for American firm. CopyBard even developed the “clockwork” uniting concept for the brochure.
Advertisements
Zurich Prairie Event Ad 2001 (plus accompanying invitation) WaveRider Wireless Communications Ad
WEBSITES
NuComm International full site rewrite 2006
In 2006 I helped rework a site that used to look like this:

Old site (before CopyBard)
New site August 2006 (after CopyBard)
(Also see all 2006 success stories and press releases - all written by CopyBard at www.nucomm.net)
AOL Canada full site rewrite 2005
Website home page
"What is AOL?" page
"For Your Family" page
Getting Engaged - Workplace Loyalty site 2006
New site written 2006
Click to visit the site.
NEWSLETTERS VIA RAIL and Fidelity Investments are two clients we have been pleased to welcome in 2006/2007.
Via Rail October 2006 e-statement Fidelity Dealer Newsletter
CORPORATE COMMUNICATIONS CopyBard has worked extensively with corporate CEOs and senior executives to develop (and place) targeted articles to reach their market segments. Additional corporate communications, public relations and other writing/creative samples are available upon request.
August 2005
Spyware article for legal publication, ghost written for Charles Bennett of Triella
Liability Exposure South of the 49th Parallel
Canadian Underwriter MagazineOctober 2003
Bylined article for Markel CEO Mark Ram
Hauling in Higher Profits
Truck NewsDecember 2003
One in a series of bylined monthly columns for Markel CEO Mark Ram
Keeping a Rein on the Extranet
CIO Magazine 1997
Bylined article for GE Information Services VP David McIntosh